Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
287D9F
RGB
40, 125, 159
HSL
197, 60%, 39%
HSB
197, 75%, 62%
CMYK
75, 21, 0, 38
LAB
49, -17, -26
LCH
49, 31, 237
OKLCH
0.55, 0.09, 229
XYZ
14, 18, 35
LUV
49, -30, -36
HWB
197, 16%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.