Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
287DAF
RGB
40, 125, 175
HSL
202, 63%, 42%
HSB
202, 77%, 69%
CMYK
77, 29, 0, 31
LAB
49, -12, -34
LCH
49, 37, 250
OKLCH
0.56, 0.11, 239
XYZ
16, 18, 43
LUV
49, -29, -49
HWB
202, 16%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.