Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
287EBA
RGB
40, 126, 186
HSL
205, 65%, 44%
HSB
205, 78%, 73%
CMYK
78, 32, 0, 27
LAB
50, -10, -39
LCH
50, 41, 256
OKLCH
0.57, 0.12, 244
XYZ
17, 19, 49
LUV
50, -29, -58
HWB
205, 16%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.