Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2884CD
RGB
40, 132, 205
HSL
207, 67%, 48%
HSB
207, 80%, 80%
CMYK
80, 36, 0, 20
LAB
53, -7, -46
LCH
53, 47, 261
OKLCH
0.60, 0.14, 247
XYZ
20, 21, 61
LUV
53, -30, -69
HWB
207, 16%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.