Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2886CD
RGB
40, 134, 205
HSL
206, 67%, 48%
HSB
206, 80%, 80%
CMYK
80, 35, 0, 20
LAB
53, -8, -45
LCH
53, 46, 260
OKLCH
0.60, 0.14, 246
XYZ
20, 22, 61
LUV
53, -31, -68
HWB
206, 16%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.