Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2888BB
RGB
40, 136, 187
HSL
201, 65%, 45%
HSB
201, 79%, 73%
CMYK
79, 27, 0, 27
LAB
53, -15, -35
LCH
53, 38, 247
OKLCH
0.60, 0.12, 237
XYZ
19, 22, 50
LUV
53, -32, -51
HWB
201, 16%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.