Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
288BE3
RGB
40, 139, 227
HSL
208, 77%, 52%
HSB
208, 82%, 89%
CMYK
82, 39, 0, 11
LAB
56, -4, -54
LCH
56, 54, 265
OKLCH
0.63, 0.16, 250
XYZ
24, 24, 76
LUV
56, -31, -82
HWB
208, 16%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.