Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2893E1
RGB
40, 147, 225
HSL
205, 76%, 52%
HSB
205, 82%, 88%
CMYK
82, 35, 0, 12
LAB
58, -9, -49
LCH
58, 50, 259
OKLCH
0.64, 0.15, 246
XYZ
25, 27, 75
LUV
58, -34, -74
HWB
205, 16%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.