Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28A7EE
RGB
40, 167, 238
HSL
202, 85%, 55%
HSB
202, 83%, 93%
CMYK
83, 30, 0, 7
LAB
64, -16, -46
LCH
64, 48, 251
OKLCH
0.70, 0.15, 240
XYZ
30, 34, 86
LUV
64, -40, -70
HWB
202, 16%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.