Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28A8EA
RGB
40, 168, 234
HSL
200, 82%, 54%
HSB
200, 83%, 92%
CMYK
83, 28, 0, 8
LAB
65, -17, -43
LCH
65, 47, 248
OKLCH
0.70, 0.14, 238
XYZ
30, 34, 83
LUV
65, -40, -66
HWB
200, 16%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.