Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28A9BB
RGB
40, 169, 187
HSL
187, 65%, 45%
HSB
187, 79%, 73%
CMYK
79, 10, 0, 27
LAB
63, -30, -20
LCH
63, 36, 213
OKLCH
0.68, 0.11, 209
XYZ
24, 32, 52
LUV
63, -44, -25
HWB
187, 16%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.