Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28AAFA
RGB
40, 170, 250
HSL
203, 95%, 57%
HSB
203, 84%, 98%
CMYK
84, 32, 0, 2
LAB
66, -14, -50
LCH
66, 52, 255
OKLCH
0.71, 0.16, 242
XYZ
32, 36, 96
LUV
66, -40, -78
HWB
203, 16%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.