Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28AEC0
RGB
40, 174, 192
HSL
187, 66%, 45%
HSB
187, 79%, 75%
CMYK
79, 9, 0, 25
LAB
65, -31, -20
LCH
65, 37, 212
OKLCH
0.69, 0.11, 209
XYZ
26, 35, 55
LUV
65, -45, -25
HWB
187, 16%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.