Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28BBDF
RGB
40, 187, 223
HSL
192, 74%, 52%
HSB
192, 82%, 87%
CMYK
82, 16, 0, 13
LAB
70, -29, -29
LCH
70, 41, 225
OKLCH
0.73, 0.13, 220
XYZ
32, 41, 76
LUV
70, -48, -42
HWB
192, 16%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.