Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28BECC
RGB
40, 190, 204
HSL
185, 67%, 48%
HSB
185, 80%, 80%
CMYK
80, 7, 0, 20
LAB
70, -35, -18
LCH
70, 40, 208
OKLCH
0.73, 0.12, 205
XYZ
30, 42, 64
LUV
70, -50, -23
HWB
185, 16%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.