Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64B0EE
RGB
100, 176, 238
HSL
207, 80%, 66%
HSB
207, 58%, 93%
CMYK
58, 26, 0, 7
LAB
69, -11, -39
LCH
69, 40, 255
OKLCH
0.73, 0.12, 245
XYZ
36, 40, 87
LUV
69, -32, -60
HWB
207, 39%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.