Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
291B2F
RGB
41, 27, 47
HSL
282, 27%, 15%
HSB
282, 43%, 18%
CMYK
13, 43, 0, 82
LAB
12, 11, -11
LCH
12, 15, 315
OKLCH
0.25, 0.04, 315
XYZ
2, 1, 3
LUV
12, 4, -10
HWB
282, 11%, 82%
Pantone
Black C
Harmonies
Shades & tints
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