Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
293C5A
RGB
41, 60, 90
HSL
217, 37%, 26%
HSB
217, 54%, 35%
CMYK
54, 33, 0, 65
LAB
25, 0, -21
LCH
25, 21, 269
OKLCH
0.35, 0.06, 259
XYZ
4, 4, 10
LUV
25, -8, -25
HWB
217, 16%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.