Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294875
RGB
41, 72, 117
HSL
216, 48%, 31%
HSB
216, 65%, 46%
CMYK
65, 38, 0, 54
LAB
30, 0, -30
LCH
30, 30, 270
OKLCH
0.40, 0.08, 258
XYZ
6, 6, 18
LUV
30, -12, -38
HWB
216, 16%, 54%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.