Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294C69
RGB
41, 76, 105
HSL
207, 44%, 29%
HSB
207, 61%, 41%
CMYK
61, 28, 0, 59
LAB
31, -6, -21
LCH
31, 22, 255
OKLCH
0.40, 0.06, 245
XYZ
6, 7, 14
LUV
31, -14, -26
HWB
207, 16%, 59%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.