Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294D52
RGB
41, 77, 82
HSL
187, 33%, 24%
HSB
187, 50%, 32%
CMYK
50, 6, 0, 68
LAB
30, -12, -7
LCH
30, 14, 210
OKLCH
0.40, 0.04, 207
XYZ
5, 6, 9
LUV
30, -15, -7
HWB
187, 16%, 68%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.