Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295391
RGB
41, 83, 145
HSL
216, 56%, 36%
HSB
216, 72%, 57%
CMYK
72, 43, 0, 43
LAB
35, 2, -39
LCH
35, 39, 273
OKLCH
0.45, 0.11, 258
XYZ
9, 9, 28
LUV
35, -16, -53
HWB
216, 16%, 43%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.