Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29587D
RGB
41, 88, 125
HSL
206, 51%, 33%
HSB
206, 67%, 49%
CMYK
67, 30, 0, 51
LAB
35, -7, -26
LCH
35, 27, 255
OKLCH
0.45, 0.08, 245
XYZ
8, 9, 21
LUV
35, -18, -34
HWB
206, 16%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.