Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
295AA1
RGB
41, 90, 161
HSL
216, 59%, 40%
HSB
216, 75%, 63%
CMYK
75, 44, 0, 37
LAB
38, 3, -44
LCH
38, 44, 274
OKLCH
0.47, 0.13, 258
XYZ
11, 10, 35
LUV
38, -18, -62
HWB
216, 16%, 37%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.