Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29648C
RGB
41, 100, 140
HSL
204, 55%, 35%
HSB
204, 71%, 55%
CMYK
71, 29, 0, 45
LAB
40, -9, -28
LCH
40, 30, 252
OKLCH
0.48, 0.09, 242
XYZ
10, 11, 26
LUV
40, -22, -38
HWB
204, 16%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.