Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
296D9E
RGB
41, 109, 158
HSL
205, 59%, 39%
HSB
205, 74%, 62%
CMYK
74, 31, 0, 38
LAB
44, -9, -33
LCH
44, 34, 255
OKLCH
0.52, 0.10, 244
XYZ
13, 14, 34
LUV
44, -24, -47
HWB
205, 16%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.