Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
296FA6
RGB
41, 111, 166
HSL
206, 60%, 41%
HSB
206, 75%, 65%
CMYK
75, 33, 0, 35
LAB
45, -8, -36
LCH
45, 37, 258
OKLCH
0.52, 0.11, 246
XYZ
13, 15, 38
LUV
45, -25, -52
HWB
206, 16%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.