Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2979DD
RGB
41, 121, 221
HSL
213, 73%, 51%
HSB
213, 81%, 87%
CMYK
81, 45, 0, 13
LAB
50, 4, -59
LCH
50, 59, 274
OKLCH
0.58, 0.17, 256
XYZ
21, 19, 71
LUV
50, -26, -89
HWB
213, 16%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.