Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2981BF
RGB
41, 129, 191
HSL
205, 65%, 45%
HSB
205, 79%, 75%
CMYK
79, 32, 0, 25
LAB
51, -10, -41
LCH
51, 42, 257
OKLCH
0.58, 0.13, 244
XYZ
18, 20, 52
LUV
51, -30, -60
HWB
205, 16%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.