Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2983C8
RGB
41, 131, 200
HSL
206, 66%, 47%
HSB
206, 80%, 78%
CMYK
80, 35, 0, 22
LAB
52, -8, -44
LCH
52, 45, 260
OKLCH
0.59, 0.13, 246
XYZ
19, 21, 58
LUV
52, -30, -66
HWB
206, 16%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.