Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2987E7
RGB
41, 135, 231
HSL
210, 80%, 53%
HSB
210, 82%, 91%
CMYK
82, 42, 0, 9
LAB
55, -1, -57
LCH
55, 57, 269
OKLCH
0.62, 0.17, 253
XYZ
24, 24, 79
LUV
55, -30, -88
HWB
210, 16%, 9%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.