Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2988BC
RGB
41, 136, 188
HSL
201, 64%, 45%
HSB
201, 78%, 74%
CMYK
78, 28, 0, 26
LAB
53, -14, -36
LCH
53, 38, 248
OKLCH
0.60, 0.12, 238
XYZ
19, 22, 51
LUV
53, -32, -52
HWB
201, 16%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.