Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2989EE
RGB
41, 137, 238
HSL
211, 85%, 55%
HSB
211, 83%, 93%
CMYK
83, 42, 0, 7
LAB
56, 0, -60
LCH
56, 60, 270
OKLCH
0.63, 0.17, 254
XYZ
25, 25, 84
LUV
56, -30, -92
HWB
211, 16%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.