Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
298BEC
RGB
41, 139, 236
HSL
210, 84%, 54%
HSB
210, 83%, 93%
CMYK
83, 41, 0, 7
LAB
56, -1, -58
LCH
56, 58, 269
OKLCH
0.63, 0.17, 252
XYZ
25, 25, 83
LUV
56, -31, -89
HWB
210, 16%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.