Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2991C9
RGB
41, 145, 201
HSL
201, 66%, 47%
HSB
201, 80%, 79%
CMYK
80, 28, 0, 21
LAB
56, -15, -38
LCH
56, 41, 248
OKLCH
0.62, 0.12, 238
XYZ
22, 25, 59
LUV
56, -35, -56
HWB
201, 16%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.