Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2995FF
RGB
41, 149, 255
HSL
210, 100%, 58%
HSB
210, 84%, 100%
CMYK
84, 42, 0, 0
LAB
60, -1, -62
LCH
60, 62, 269
OKLCH
0.66, 0.18, 253
XYZ
30, 29, 99
LUV
60, -33, -97
HWB
210, 16%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.