Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
299DB8
RGB
41, 157, 184
HSL
191, 64%, 44%
HSB
191, 78%, 72%
CMYK
78, 15, 0, 28
LAB
59, -26, -24
LCH
59, 35, 223
OKLCH
0.65, 0.11, 218
XYZ
22, 28, 50
LUV
59, -40, -32
HWB
191, 16%, 28%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.