Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A71AB
RGB
42, 113, 171
HSL
207, 61%, 42%
HSB
207, 75%, 67%
CMYK
75, 34, 0, 33
LAB
45, -7, -38
LCH
45, 39, 260
OKLCH
0.53, 0.11, 247
XYZ
14, 15, 41
LUV
45, -25, -55
HWB
207, 16%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.