Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A71D5
RGB
42, 113, 213
HSL
215, 67%, 50%
HSB
215, 80%, 84%
CMYK
80, 47, 0, 16
LAB
47, 6, -59
LCH
47, 59, 276
OKLCH
0.56, 0.17, 258
XYZ
19, 17, 65
LUV
47, -23, -87
HWB
215, 16%, 16%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.