Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A7DC6
RGB
42, 125, 198
HSL
208, 65%, 47%
HSB
208, 79%, 78%
CMYK
79, 37, 0, 22
LAB
50, -5, -46
LCH
50, 46, 263
OKLCH
0.58, 0.14, 249
XYZ
18, 19, 56
LUV
50, -28, -68
HWB
208, 16%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.