Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A89DB
RGB
42, 137, 219
HSL
208, 71%, 51%
HSB
208, 81%, 86%
CMYK
81, 37, 0, 14
LAB
55, -5, -51
LCH
55, 51, 264
OKLCH
0.62, 0.15, 249
XYZ
23, 23, 70
LUV
55, -31, -77
HWB
208, 16%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.