Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A91C4
RGB
42, 145, 196
HSL
200, 65%, 47%
HSB
200, 79%, 77%
CMYK
79, 26, 0, 23
LAB
56, -16, -35
LCH
56, 39, 245
OKLCH
0.62, 0.12, 235
XYZ
21, 25, 56
LUV
56, -35, -52
HWB
200, 16%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.