Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A94EE
RGB
42, 148, 238
HSL
208, 85%, 55%
HSB
208, 82%, 93%
CMYK
82, 38, 0, 7
LAB
59, -6, -55
LCH
59, 55, 264
OKLCH
0.65, 0.16, 249
XYZ
27, 28, 85
LUV
59, -33, -84
HWB
208, 16%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.