Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A9DFF
RGB
42, 157, 255
HSL
208, 100%, 58%
HSB
208, 84%, 100%
CMYK
84, 38, 0, 0
LAB
62, -5, -59
LCH
62, 59, 265
OKLCH
0.68, 0.17, 250
XYZ
31, 32, 99
LUV
62, -35, -91
HWB
208, 16%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.