Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2AA4E4
RGB
42, 164, 228
HSL
201, 78%, 53%
HSB
201, 82%, 89%
CMYK
82, 28, 0, 11
LAB
63, -17, -42
LCH
63, 45, 248
OKLCH
0.68, 0.14, 238
XYZ
28, 33, 78
LUV
63, -39, -64
HWB
201, 16%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.