Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2AAAE6
RGB
42, 170, 230
HSL
199, 79%, 53%
HSB
199, 82%, 90%
CMYK
82, 26, 0, 10
LAB
65, -19, -41
LCH
65, 45, 245
OKLCH
0.70, 0.14, 235
XYZ
30, 35, 80
LUV
65, -41, -61
HWB
199, 16%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.