Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2AAAFE
RGB
42, 170, 254
HSL
204, 99%, 58%
HSB
204, 83%, 100%
CMYK
83, 33, 0, 0
LAB
66, -12, -52
LCH
66, 53, 257
OKLCH
0.71, 0.16, 244
XYZ
33, 36, 99
LUV
66, -40, -81
HWB
204, 16%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.