Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2AB3DF
RGB
42, 179, 223
HSL
195, 74%, 52%
HSB
195, 81%, 87%
CMYK
81, 20, 0, 13
LAB
68, -25, -33
LCH
68, 41, 233
OKLCH
0.72, 0.13, 225
XYZ
30, 38, 76
LUV
68, -45, -48
HWB
195, 16%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.