Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58ABED
RGB
88, 171, 237
HSL
207, 81%, 64%
HSB
207, 63%, 93%
CMYK
63, 28, 0, 7
LAB
67, -11, -41
LCH
67, 43, 255
OKLCH
0.72, 0.13, 245
XYZ
34, 37, 86
LUV
67, -33, -64
HWB
207, 35%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.