Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63B6F8
RGB
99, 182, 248
HSL
207, 91%, 68%
HSB
207, 60%, 97%
CMYK
60, 27, 0, 3
LAB
71, -11, -41
LCH
71, 43, 254
OKLCH
0.75, 0.13, 245
XYZ
39, 43, 95
LUV
71, -34, -64
HWB
207, 39%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.